![]() ![]() “Our content engine isn’t yet producing this core content as its primary output,” Collins said, and that shift takes buy-in, time, and training - first at the editor level, and editors must then transmit it to their writers. Such relentless consistency is difficult - both in the context of this beta and, more broadly, in the newsroom. “That purpose needs to be infused in every intro, every headline, every graphic.” “Clarity of purpose” for each story is essential, said Clayton Collins, the Monitor’s weekly edition editor. Respondents also said they liked the format of the project, which presents each story in capsule form, with an editor intro and a lede that can be expanded to get the full text. Respondents “got that we were trying to give them a different perspective on the news, with the ultimate goal that they understand other people better and might ultimately find common ground with them,” Ingwerson said. The Monitor started out by testing its new product with a focus group of eight people, then sent it to thousands on November 16, 17, and 18, along with a survey link. “We want to look at the news in a way that has fact-based integrity, but creates a legitimate sense of possibility,” he said, “so that, as much as possible, it’s an empowering and not a depressing experience to read the news.” It’s important, Ingwerson said, not to throw readers into a pit of despair. Ingwerson believes that the Monitor’s digital future is built around shifting perspectives on current events, with a voice that is “calm and fact-based and fundamentally constructive, and assumes that our readers are looking to have a fundamentally constructive approach to the news.” Planning for the new project began long before November 8, but feels especially pressing in the aftermath of the 2016 presidential election. The Monitor could try to pull in a larger web audience with clickbait-y content, “but we felt like we were becoming less ‘us’ the further we went with that.” Instead, the publication decided to “shift to a strategy where we could be more ‘us,’ less like everybody else, and win that way.” The Monitor’s executive team concluded that a daily, digital, subscription product was the way to go - but that, of course, is “something not too many people have succeeded at.” “We realized that, even though we were aggressively growing our revenue, it would never pay for the newsgathering operation.” The print magazine’s circulation is down to around 40,000, from about 60,000 in 2012. Web revenue and traffic climbed through 2012 - “then started topping out,” Ingwerson told me. We hope this new app fulfills that promise.April 20, 2011It’s been almost eight years since the Christian Science Monitor shut down its daily print edition and went web-first, with a weekly print magazine. If you’re already a Monitor subscriber or would like to try out a sample issue, please go to iTunes or Google Play to register or sample a free issue.Īs always, it’s our goal to help you understand significant issues and inspire you to think deeply and perhaps differently about our world. We’ve included an easy link to purchase books or e-mail the EditorFor readers enjoying the Monitor digital edition on their laptops, we’ve also improved the navigation and functionality of our browser edition for a much improved reader experience.įor more information or to subscribe, click here. Enjoy reading in both portrait and landscape formats, bookmark an article, view slide shows and movie trailers. Join the many influential Monitor readers who care about staying up to date with balanced global news coverage.An Enhanced Magazine Experience: The digital magazine app has been upgraded to a fully interactive version of our print publication, which delivers all your favorite content to the convenience of your iPad or Android tablet. The content, from our website, is updated several times each day, and is thoughtfully selected by Monitor editors. Introducing The Daily Feed: A new and innovative addition to the iPad app, The Daily Feed delivers timely news from the Monitor’s finest reporters. After many months of planning, The Christian Science Monitor Weekly’s iPad app and browser editions have been revised and completely rebuilt to bring readers new ways to experience Monitor content: ![]() It is with great excitement that we share with you the launch of our new Christian Science Monitor Weekly Digital Edition App, now available in iTunes and Google Play. ![]()
0 Comments
Leave a Reply. |